In this post, we will define What is the number one luxury brand? The online popularity of the best luxury brands in the world is a dependable predictor of future sales.
Now maybe more than ever before, digital activations are lifesaving for many luxury brands—Even the most digitally averse brands are now embracing online channels to reach and engage with younger affluent consumers.
This is the fifth consecutive year that Luxe Digital publishes a list of the top luxury brands online ordered by popularity. Our ranking has, over the years, become an important and reliable indicator of future performances for the world’s best luxury brands
Every luxury brand on our list is enjoying significant customer attention. They each drive substantial online conversations across social media channels and searches. They are at the center of what matters to modern affluent consumers.
How many luxury brands are there
1. Porsche – $34.3 Billion
The German automobile brand reigns supreme at the top of the charts. Despite the challenges of the past couple of years, Porsche has managed to thrive and continue its dominance as one of the world’s top luxury brands. The brand value is an astonishing $34.3 million.
First established in 1931 in Stuttgart, Germany, Porsche quickly became a leader in the automotive field. It’s also one of the biggest global brands thanks to its luxury branding strategy.
The company’s 911 model is perhaps its most famous vehicle and dominated the market during the 80s and 90s. Notable for its luxury sports cars, Porsche now offers SUVs, sedans, and electric cars.
The Porsche Taycan (electric car) has become a particularly big hit with those looking for a luxurious car that’s also environmentally friendly.
2. Gucci – $15.5 Billion
The epitome of luxury fashion, Gucci remains the world’s top fashion brand and the second-biggest luxury brand in the world. There is a sizable gap between Porsche and Gucci, and this has been widened over the past year.
A 22.7% drop in sales has seen the Italian fashion house’s valuation dip from $17.6 billion in 2020 to $15.5 billion in 2021. It’s fair to say the pandemic hit the company hard. While having luxury clothes is great, if you can’t wear them out and impress people there isn’t much point.
Despite this blip, the company created by Guccio Gucci looks set to rebound this year as one of the biggest luxury brands. Although facing competition from the likes of Giorgio Armani, Calvin Klein, Bottega Veneta, Tom Ford, and other popular fashion designers, Gucci is putting its best foot forward. The brand’s latest collection is a collaboration with Adidas, while The North Face x Gucci’s selection of garments and accessories has been a big seller.
3. Louis Vuitton – $14.8 Billion
Similar to great rival Gucci, Louis Vuitton also took a hit over the past 12 months. The high-end French retailer did manage to keep its grip on the third spot of the world’s best luxury brands, despite a slip in its overall valuation.
The brand itself comes under the Moët Hennessy Louis Vuitton (LVMH) conglomeration, which was a merger between the two companies in 1987. The resources afforded to both companies allowed them to flourish and cement their status as leading luxury brands.
With over 460 stores worldwide in 50 different countries, it is fair to say Louis Vuitton has a stranglehold on the luxury brand market.
Its brand management is unheralded and its advertising campaigns are some of the most efficient. Known originally for its famous trunks and luggage accessories, the brand now dabbles in clothing, shoes, watches, sunglasses, and more.
4. Chanel – $13.2 Billion
Chanel actually managed to jump up a spot, rising from fifth to fourth in 2021. Its brand value is now worth an estimated $13.2 billion. Another French fashion house, the company was founded in 1910 by Coco Chanel.
Its focus was women’s clothing and accessories, but over the years this has diversified to men’s clothing, jewelry, and other luxury goods. The brand really came to the fore in the 80s when Karl Lagerfeld took over as creative designer.
The German merged the past with the future to bring Chanel into the 21st century. He held the position until his death in 2019 at the age of 85.
5. Cartier – $12 Billion
The third French brand on this list is also one of the oldest, forming in 1847. It is regarded as one of the world’s top jewelry manufacturers and has a long history with royalty.
Throughout the company’s 175-year history it has crafted jewels for the British, Spanish, Portuguese, Serbian, and Russian monarchs.
0Along with its jewelry, Cartier is also known for its watches. The first was released in 1903 and was created for pilots. Since then there have been dozens of different iterations of that first watch, with Cartier timepieces oozing sophistication and prestige.
How luxury brands market
Best Luxury Brand Marketing Strategies
1. Understand the Luxury Customer
While developing a luxury marketing strategy, the very first step revolves around understanding the target audience of the brand. Creating buyer personas with a detailed description of the ideal consumers will initiate this process.
These personas include demographic, age, salary, hobbies, profession, etc that are relevant for the luxury marketing campaigns.
It will help you in understanding exactly who the target customers are for your brand and how can you inform and convert them.
2. Create a solid Visual Appeal
One of the best ways to reach more and more people digitally is through appealing visual branding campaigns. Also, luxury products have their aesthetic. Thus, a picture can portray the features with more detail and empower brand awareness.
A photograph is a perfect medium that can encourage people to buy more new products. It helps in bridging the gap between the mass and the brand.
A picture is the means through which the brand can showcase its products and services in front of the audience. It helps in evoking emotions in people.
A brand can raise awareness through pictures. People can find brands like Chanel as one of the most pinned brands on the visual platform. Also, do not forget that this brand does not have an account on Pinterest.
Many brands use digital platforms for experimenting. This way, many luxury brands have found success through digital media and social platforms.
These accounts seem educational and aspirational. Also, the posts are not much promotional. Thus, it attracts more and more people.
3. Include experience of the users, functions, and style
Every luxury brand puts effort into decorating its websites in a very stylish way. Thus, it looks attractive. But it is often seen that they fail when the talk is about the functionality of these websites. Also, not forget about the experiences of the users.
More luxury brands shall work on designing their websites. The pictures are way more stylish. But people often struggle to find the best suitable product for themselves. Thus, it becomes difficult while choose a product..
4. Discuss your History & Lineage
It is crucial to uphold the history of your brand or the reason behind your brand. It helps in depicting the heritage. It also allows people to understand the ideology behind the brands.
Luxury brands often forget to mention the history behind their evolution. But they do talk about what services they cater.
People usually look for the stories behind each product. It helps them relate to that item. This way, people can comprehend the values each product holds.
5. Utilizing Facebook Advertising To Reach Potential Audiences
People often tend to underestimate Facebook advertisements. But to utter surprise, these ads add greater value to a luxury brand. It also helps a brand to reach more and more people. Also, people can segment an advertisement based on their target audience.
For instance, a brand that wants to attract more luxury shoppers can do so without any hustle through Facebook ads. The brands can cater to different audience bases by distinguishing them in parts.
For example, they can segment the audience based on college, married, age group, and many more. This way, the brands can reach more people. Also, they can hit the emotions and sentiments of the audiences through their advertisements on Facebook.
Luxury brand marketing is one of the recent means of marketing. It helps a high-end business or company to gain more success. Apart from that, it also helps them to reach more and more people who desire to have luxury products.
People can relate and find comfort through connecting the brands through a digital platform or site or landing page.
People can also connect and get their hands on these brands from anywhere and at any point in time which will ultimately optimize the revenue of luxury brands.
FAQ about What is the number one luxury brand?
What luxury brands didn’t make it to the top 15?
We started with a list of the top 100 luxury brands in the world, so most of the brands on our initial list didn’t make it to the top 15. The brands that felt just short are Burberry, Swarovski, Lancome, Saint Laurent, Hugo Boss, and Tom Ford, in that order.
What is a high-end brand?
A high-end brand is a brand that produces high-quality products with premium materials and craftsmanship expertise. The value of a high-end brand’s products is, of course, subjective, however.
What is the most expensive brand?
Louis Vuitton is the world’s most valuable luxury brand. It would also be the world’s most expensive brand if a company wanted to purchase it from the LVMH group.
What is the definition of a luxury brand?
A luxury brand is a brand that designs, produces, and sells high-end goods and services. The luxury market is typically defined by an elastic demand, meaning that consumers will spend more on luxury items once their income grows. Inversely, luxury spending sharply drops when income declines.
What brand is more expensive than Gucci?
Louis Vuitton is generally more expensive than Gucci for comparable products. Several factors may influence the final price of a luxury item, however, including the country where you buy the item and the international duties you may have to pay.
What is an example of a luxury good?
A Hermès Birkin bag, a Rolex Daytona, a Tiffany engagement ring, or a pair of Gucci sneakers are various examples of luxury goods from some of the top luxury brands in the world.