SEO signifies more than Google optimization. Any savvy marketer understands that. Today, people don’t use search engines like Google and Bing to find information. Instead, whenever a brand attracts them, they go to the pages on Facebook, Twitter, profile or other social media accounts. They then scroll through their friends’ posts to understand how trustworthy the brand is.
Social media is growing exponentially by each day. Twitter is one example. Twitter receives 2.1 billion searches every day. Facebook receives one billion daily searches. Others social networks have millions of users searching for them every day. Therefore, even though they cannot be as competitive as Google, it’s foolish not to incorporate them into your SEO strategy. With all the hype surrounding Google, it is easier to connect with your target audience through social media.
The issue is that most marketers do not understand how to use social media. They publish the same content across every channel, which is a huge mistake because they operate differently.
How to Optimize and Perfect Your Social Media Channels (It Can Boost Your Traffic!)
To assist you in reaching more people and increasing your reach, here’s how to maximize your social media channels.
The rise of Social MediaWe is living in a time when social media can generate greater traffic and website traffic than Google. Buzzfeed.com is a great example of this – the site doubled its monthly visitors in two years, increasing from 4.3 million visitors to 19.3 million. The site was able to expand this fast only with the aid of social networks.
While 19 million unique visitors may seem like a pipe wish, you can accomplish this, too. Apart from creating interesting, informative, and useful content for your followers and followers, it would help if you also made time to optimize your social media platforms.
Here’s how:
Make sure you use the correct image DimensionsFirst you must alter the dimensions of the images you’re posting to social media accounts. The reasoning behind this is quite simple: using the wrong dimensions could result in an unintentional blurring of the crop (think of cover images, for instance).).
Here are the image dimensions to use on Facebook, Twitter, Google+ and LinkedIn:
Facebook:
- Cover Photo: 851×316
- Profile Photo: 160×160
- Timeline Image: 504x, whichever size you decide to use. For links that are shared, the ratio is 428×252.
- Twitter:
- Header: 1500×1500
- Profile Photo: 250×250
- Newsfeed image 1024×512
- Google+:
- Cover: 1010×608
- Profile Photo: 250×250
- Image post image size: 800×600
- LinkedIn:
- Banner: 624×220
- Link Thumbnail: 100×100
Create Engaging Content
People won’t stay with you when you use only social media platforms to raise awareness of your services and products. Be as interesting and diverse as possible; a digital marketing firm excels at this. Update your website with news from the field, share educational content, run contests, and help others. If your customers have concerns, answer them. They will appreciate the effort and reward you with more trust and engagement.
Utilize emoticons because posts with emoticons typically are more liked, shared and comments. If you use text on your blog, take out the link in the text; it’s quite distracting for the reader’s eye.
Find Your Sweet Spot
What length do you want your updates to be? According to various studies, posts that are longer than 80 words can be more effective in attracting attention. Try to keep your link titles to less than 100 characters. Also, make it appealing enough so that they draw the attention of your viewers.
If you’d like to add the URL of a different website with the LinkedIn profile, eliminate the characters in the title until they’ve reached 70 characters. Keep any LinkedIn status updates to less than 250 characters, as well as limit your postings to not greater than twenty posts per month.
Find the best Time to Post.
Find out your ideal frequency of posting. In general, Facebook posting every two days ought to suffice to increase engagement rates. For Twitter, however, it is different. Between one and three times per hour is suggested.
Posting on weekends can be more successful, possibly because people are more likely to spend time on social media on weekends. Try not to post after working hours. Again it is common for people to devote more time to social media on the way home or when they sleep.
Be constant
Make sure to use the same picture for each profile on social media that you have. It’s easier for users to locate and identify you. This is also true for logos used when running campaigns, such as.
The only thing that is constant about SMO is that social media changes constantly, So don’t believe that your strategy is a final one. Be open-minded and try everything.