How to Create SEO Dashboards for Google Data Studio ?   

Nowadays, SEO (Search Engine Optimization) demands a lot of marketers. Those who succeed with SEO strategies are based on third-party software and the data they provide.

It is easy to get confused by all the information these tools offer because it’s difficult to gain actionable insights. That’s why you should use Google Data Studio. This article will build an SEO Dashboard Google Data Studio.

Google Data Studio has custom data connectors that you could use to display any required data-related combination, which can then be used to tell the story.

Utilizing Google Data Studio, you can develop an SEO Dashboard that can be used to gain crucial insights regarding how various variables of the data are connected.You can then apply the knowledge you get to develop an SEO strategy that is based on data.

What is an SEO Dashboard?

An SEO dashboard is a location to store all your website analytics information.

A dashboard for SEO functions as a central point of reference for all these data sources to allow digital marketers to utilize KPIs and other metrics to better comprehend SEO’s performance from different perspectives.

SEO (Search Engine Optimization) is the method of making a website appear more prominent through organic search results.

SEO aims to create useful and relevant content that can answer the users’ online searches and be deemed useful and valuable by search engines.

What is Google Data Studio?

Google Data Studio is a free tool for reporting that can help digital marketers build custom dashboards to support marketing and SEO campaigns. To begin using data studio, sign up for your free account.

What Should KPIs Be Included in my SEO Dashboard?


When a user sees an advertisement, it is known by the term “impression” (also called a “view-through”). It happens every time a user launches an application or goes to websites and notices ads that typically pop up before the user has done anything, such as YouTube advertisements.

In a larger sense, the impact of an impression is significant as they provide a precise picture of the number of people that view an advertisement on a specific channel.

One of the easiest ways to determine the extent to which an advertising channel’s reach is to determine the number of impressions it creates.


Keywords are words and phrases users enter into search engines to find what they are looking for. For instance, if you want to buy a laptop for the first time, you could enter something like “laptops under $500” into Google.

Google can find businesses selling laptops priced under $500. Even though the phrase has multiple words, it’s still considered a keyword.

Keywords are essential since your company can appear when users enter specific keywords relevant to your business in search engines.

Due to this term, those searching to find Google Analytics 4 templates can find us and click on our link. They will then are exposed to additional beneficial services that we provide.

Average Position

The Average Position (AP) is one measurement used by google adds that aids advertisers in determining the average position in their ads that will appear on Google results in pages.

There are usually four available advertising slots on the top of a results webpage (where one is the primary ad and 2 the second advertisement, etc.).

To get the best results, advertisers must have to be in a position between 1 and 4. The average position of 5+ indicates that your ads appear at the lower part of the results page. This is because your ads should perform and be noticed by those looking for them.

The majority of people don’t look at page 2 of a Google search; therefore, when your advertisement is on the second page, it is likely that no one will see it. Try to keep it up for 1-4 days for excellent results.

 Total Clicks

Total clicks represent all the clicks generated by your campaign. No matter if the click is distinct or is not helpful in any way, the measurement does not care. So long as the click was performed in the first place, it will count.

This can be particularly helpful in gaining a better understanding of how your campaign is doing. Clicks indicate that your website has garnered enough attention from people who want to know more about your products.

Click-Through-Rate (CTR)

The click-through rate is the proportion of people clicking on specific hyperlinks to all other viewers who see a webpage, email, or even an advertisement.

It is used to assess the success of website ads or email marketing campaigns. A high CTR indicates that people find your ads and listings pertinent and useful.

You can utilize CTR to identify the ads, listings, keywords, and listings that are working for your company and which ones might need some improvements.


It is a KPI that comes under the demographics section. It reveals the nations of your group of customers.

This information can help you customize your marketing plan to appeal to a specific group of customers.

If, for instance, your research shows that most of your customers originate from Canada, You might target your ads towards this country, using themes familiar to them to help them feel at ease.

Device Type

This KPI measures the proportion of people who visit your site on all devices within the time frame you have set.

It is important to comprehend the way your customers prefer to use your site to ensure you optimize your experience on the devices they like.

It is not a good idea to have a website that works great on a laptop but is a mess on a mobile, which means you’ll lose a lot of potential clients who visit your website using mobile devices.

 How to Build an SEO Dashboard in Google Data Studio?  

Creating an SEO dashboard is easy using Google Data Studio. Anyone can do it, and before you realize it, you’ll have something like this:

1. Sign in to Google Data Studio

Start by signing in at with the Google account you want to build the dashboard for.

2. Create a Blank Report

After you’ve authenticated, you’ll see a blank area with the + symbol at the top of the page. Click it to create an empty report.

3. Connect to your Data Sources Google Search Console

When You click the report that is blank when you click it, you will be presented with a pop-up window that allows you to connect a source of data to the report.

In addition, there will be a button that says “add data to report” This is where you can include any data source you’d like to.

4. Add the Second Data Source

Adding a second data source may differ slightly, but it’s simple. First, from the main screen, select “Resource,” then select “Manage added data sources.”

5. Determine Your KPIs and Metrics

The next step is to decide on the KPI you’d like to measure. For example, are you interested in impressions or CTR? Or you’d like to know the growth of your followers through social media. Whatever the reason, figure out the data and alter it.

6. Add Preferred Visualizations

We are now working on our data using the many charts and themes we can choose from. Anything you wish to add is fine, so you can make it work for your report to be striking and clear.

7. Add Charts

To create charts, click ” add a chart” and select the chart you’d like to use.

8. Add a Table

When you click “add a chart,” the first tab is called Table. Click it and then drop it onto the page. It will show up in a random format.

However, you can alter the metric using the setup panel on the right side. You can change the metric and dimension to whatever you want to display on the Table.

FAQ Section:

Is Google Data Studio A dashboard?

Google Data Studio dashboards are the documents made in Google Data Studio that marketers use to collect marketing analytics data and transform it into visual illustrations.

Google Data Studio dashboards are quite popular with in-house marketers and marketing agencies.

What should be in an SEO dashboard?

Organic sessions. Organic sessions refer to the number of visits that originate through an organic source.

  • Conversion rate
  • CTR = Click Through Rate (CTR)
  • Bounce rate
  • The top organic landing pages
  • Best performing keywords

Is the Google Studio dashboard free?

Get the most out of your data using stunning reports and interactive dashboards, which help you make smarter business choices. It’s quick and easy.

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